The Case of the Declining Profits
A well-run distributor of high tech audio visual equipment experienced a sharp decline in profits. The worried client turned to Scarrow Yurman & Co for answers.
Scarrow Yurman & Co immediately got to work analyzing the financials. A thorough investigation revealed that the client had been steadily increasing their print advertising costs—convinced that advertising was essential to drive sales. We persuaded the client to track the real source of sales. They discovered that print advertising did not bring in as much business as believed.
Now the happy client is once again profitable and has turned to advertising on the Web since it is cheaper and more focused.